Jack In The Box Goes Big On Custom Data With A Side Of Loyalty

Order To Eat Tracker® - September 2021

Timing is everything in the restaurant business, and pushing the right offer at the right time not only drives sales but turns buyers into loyal repeat customers. In the Order To Eat Tracker, a PYMNTS and Paytronix collaboration, Jack in the Box’s Ryan Ostrom says leveraging loyalty data to create personalized incentives is the secret sauce needed to attract digital-first diners.

Inside the September Tracker

An interview with Ryan Ostrom, chief marketing officer for fast food restaurant Jack in the Box, about how the burger chain is utilizing its digital-first loyalty program to engage and retain digital-first diners
Recent headlines from the order to eat space, including how almost half of consumers facing financial difficulties use at least one loyalty program and why 90 percent of consumers say the pandemic has affected their reliance on delivery
An in-depth look at the necessity of digital transformation and loyalty program investments in the QSR market and why restaurants must rethink their existing digital strategies