AdTechs Must Mind Payment Status, Do Credit Checks Or Face Devastating Cash Flow Crunch
Cash flow issues can quickly spiral into payroll errors and credit reductions for AdTech businesses, especially when payors use disparate methods to pay their bills. In the Working Capital Playbook, a PYMNTS and
YayPay collaboration, Advertise Purple’s Kyle Mitnick and Jonathan Moisan explain how keeping close tabs on payment statuses and doing rigorous credit checks can stave off complications.