Subscription services like Ipsy have long offered customers the chance to test samples when discovering new beauty products. These services are now building upon their existing business models by rolling out tester plans for full-sized products, but the real deal comes with advantages over just a sample....
Finding customers is less of a challenge than it once was, since most people carry a supercomputer in their pockets that makes them seconds away from contact in a variety of contexts — online, in-app, via email or text. But encountering customers and engaging them...
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
January 22, 2024
Artificial intelligence is giving the fitness category a workout. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS and to […]
June 27, 2018
Like many of the innovators who build and launch their own platform businesses, Ethan Agarwal’s business, Aaptiv, was inspired by a big friction that he found difficult to overcome. Get the Full Story Complete the...
