Ad Targeting news and trends

Facebook’s Sandberg Says Opting Out Of Ad Targeting Would Be Paid Product
Facebook // April 06, 2018

Facebook’s chief operating officer Sheryl Sandberg said Thursday (April 5) that if Facebook users want to opt out of targeted ads, they may have to pay for that ability. According to NBC News, Sandberg told “Today” anchor Savannah Guthrie that it would be a paid...

Facebook Tracker: Slowdown Strategies
Retail // September 11, 2017

Facebook expects a slowdown in its core business in the near future, a prediction that has been cited as a primary driver behind its launch of Facebook Watch. That’s not the only strategy the social media giant plans to deploy, though. It has recently started...

Quick Reads
(Another) Facebook Quiz Exposed Data On 120M Users

June 29, 2018
A hacker has found that a Facebook quiz has exposed the information of more than 120 million monthly users— even after they deleted the app. Inti De Ceukelaire, a hacker at Securinti, wrote in a Medium post that Nametests.com, the website behind the quizzes, recently fixed a flaw that publicly exposed the information. De Ceukelaire started […]

Facebook’s Sandberg Says Opting Out Of Ad Targeting Would Be Paid Product

April 06, 2018
Facebook’s chief operating officer Sheryl Sandberg said Thursday (April 5) that if Facebook users want to opt out of targeted ads, they may have to pay for that ability. According...