Ad Tier news and trends

Netflix to Phase Out Basic Ad-Free Plan as Streaming Platforms Hike Prices
Streaming // January 24, 2024

Netflix is apparently cutting its lowest-cost, advertisement-free tier in select markets, a move that comes as streaming platforms look to drive more revenue per subscriber both through ad sales and price increases. The streaming platform, which has already made its Basic plan unavailable for new...

Netflix Continues to Cut Offerings, Grows by 6 Million Subscribers 
Subscription Commerce // July 20, 2023

While subscriptions-based services feel the need to overcompensate to get a subscriber, Netflix is doing the opposite. In fact, it continues to give less and less and still manages to pull in subscribers by the millions.    On Wednesday (July 19), Netflix reported an increase...