Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes ads on the company’s live sports telecasts, including the NFL’s Thursday Night Football, Seeking Alpha reported...
Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan Stanley to work on its initial public offering (IPO), Bloomberg reported Friday (Sept. 27), citing unnamed sources. Deliberations around the...
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line of apparel in search results, directing shoppers to “inferior quality knock-offs,” CNBC reported Wednesday (Sept. 25). The suit accuses the...
Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching. “We believe that we were hitting some diminishing return in our previous strategy, because we’ve been talking to the same people with very similar...
August 30, 2024
Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet to fully resonate with consumers. During last week’s fourth-quarter earnings call, Interim Co-CEO Karen Boone addressed this topic. “I’d say there are still a lot of people who think about […]
August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. The tech giant’s push comes as...
June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers. As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...
May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims...
September 30, 2024
Mall giant Simon Property Group has launched an advertising campaign aimed at younger consumers. “Dubbed ‘Meet Me @themall™,’ the multifaceted campaign blends ‘80s and ‘90s nostalgia with a new generation who wants to shop, eat, stay and play at the mall as much as their parents do,” the company said in a news release Monday […]
September 27, 2024
Amazon has reportedly surpassed its goal of drawing $1.8 billion in ad spending commitments for its video streaming services after introducing ads on its Prime Video earlier this year. That total includes...
September 27, 2024
Connected TV advertising platform MNTN is reportedly considering going public in early 2025. The firm, whose chief creative officer is actor Ryan Reynolds, selected Morgan Stanley to work on its...
September 26, 2024
American Eagle Outfitters has reportedly filed a trademark infringement suit against Amazon. The suit alleges that Amazon used branding from the clothing retailer’s Aerie line of apparel in search results,...
