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Adweek On The Pandemic-Driven Digital Media Subscription Surge

November 04, 2020
The Subscription Two-Step: Adweek Flexes To Keep Subscribers For The Long Haul
Subscription Commerce // November 03, 2020

The pandemic continues to have a monumental impact on commerce worldwide, with brick-and-mortar retail suffering due to unemployment, in-store safety restrictions and consumers’ concerns about contracting the virus during in-person interactions. The United States’ gross domestic product (GDP) has slipped 32.9 percent since March, illustrating...