Adwords news and trends

AdWords’ Retail Friendly Update
Retail // March 30, 2016

Google’s AdWords is getting its first major facelift in the 15 years it has been on the market. Going forward, the online advertising platform offered by the world’s most successful search firm will be designed to help retailers (and the marketers they employ) to deliver...

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Google’s Big Card Data Play

May 24, 2017
Google has long claimed that the ads it shows users actually prompt them to make purchases online and in real life – and now they have the credit card data to prove it. Google has begun using billions of credit-card transaction records – 70 percent of all transactions for credit and debit cards in the […]