As Walmart and Amazon look to boost their margins through digital media sales, the two retail giants are sweetening the deal for potential advertisers. The former announced last month that its warehouse club chain subsidiary Sam’s Club’s Member Access Platform (MAP) is launching display ads...
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to...
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....
In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week. Amazon is launching a generative artificial intelligence (AI) tool that aims to address shopper questions, and Walmart...
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8), Disney Advertising announced a partnership with Walmart Connect, the superstore chain’s retail media platform, to enable targeted advertising using the retailer’s data. “Combining Walmart’s unique […]
January 19, 2024
In a world where Amazon and Walmart are always finding ways to go neck in neck, both retail giants are focusing on enhancing their established strengths this week. Amazon is...
October 15, 2024
Amazon Ads has debuted two artificial intelligence (AI) tools designed to help advertisers expand their reach. The company’s AI creative studio and Audio generator were both announced Tuesday (Oct. 15) at Amazon Ads’ annual “unboxed” event. “By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging […]
February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media...
October 25, 2023
Amazon Ads introduced a new generative artificial intelligence (AI) solution for image generation, aimed at helping advertisers enhance their ad campaigns and create more engaging content. Now in beta, this...
