At this point, everyone is seeing Barbie pink, whether you like it or not. And that’s a vision toymaker Mattel has ambitious plans to sustain. Last week, the highly anticipated “Barbie” film broke an opening weekend record for the year, pulling in $155 million in...
At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Habro Pulse was launched in 2018 and caters to the same audience served by similar portals, products and in-stores events offered by...
Two decades ago American Girl was one of the players that introduced the world to a whole new concept — experiential retail — the idea that a store isn’t just a place to hold goods, but to showcase an entire brand lifestyle. These days, the...
Experiential retail is everyone’s favorite buzzword of late, but American Girl mastered this concept a long time ago. About twenty years earlier, in Chicago, Illinois, the first American Girl Place flagship store opened. Followed in short order by locations in New York and Los Angeles, the Mattel-owned...
October 10, 2022
At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Habro Pulse was launched in 2018 and caters to the same audience served by similar portals, products and in-stores events offered by companies and brands like Lego, Build-A-Bear and American Girl — […]
