Apple Intelligence news and trends

Apple Recruits Google Shopping Exec to Lead AI Marketing
Apple // March 29, 2026

Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Apple Readies Introduction of AI Agent-Like Siri
Apple // March 24, 2026

Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through both text and voice, Bloomberg reported Tuesday (March 24), citing unnamed sources. Get the Full...

Apple’s Siri Troubles Put Smart Home Display On Hold
Apple // March 10, 2026

AI-related issues have reportedly delayed the long-awaited launch of Apple’s smart home display device. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Apple Set to Announce AI-Native Hardware to Unlock New Services Revenue
Apple // March 01, 2026

Apple is expected to debut several products this week amid anticipation for new artificial intelligence releases. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...

Interviews & Exclusives
Apple’s Siri: Once a Pioneer, Now an AI Laggard

March 20, 2025
When Apple’s artificial intelligence (AI) assistant, Siri, debuted in 2011, it was revolutionary for giving users the ability to “talk” to their smartphone. Siri’s capabilities were made possible by machine learning, which was state of the art at the time. Get the Full Story Complete the form to unlock this article and enjoy unlimited free […]

Apple Tops a Billion Subscribers as Services Climb to Record Revenue

January 30, 2025
Go figure. Apple reports flat sales for Q4 on its flagship product and Wall St. applauds. But that’s what happened Thursday (Jan. 30) as the company reported record overall revenue...

Apple Plans December ChatGPT Integration

October 31, 2024
Apple outlined its artificial intelligence (AI) strategy during Thursday’s earnings call, announcing December plans for ChatGPT integration and expanded language support for its recently launched Apple Intelligence system. The company...

Apple Plays AI Catchup in Hopes of Creating New Mobile Commerce Frontier

August 26, 2024
Apple is gearing up to launch “Apple Intelligence,” a sweeping artificial intelligence (AI) initiative that experts say could rewrite the rules of digital commerce. Get the Full Story Complete the...

Quick Reads
Apple Centering AI Plans on App Store and Hardware

March 29, 2026
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Apple Recruits Google Shopping Exec to Lead AI Marketing

March 29, 2026
Apple has picked a former Google executive to run its artificial intelligence marketing effort. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Apple Readies Introduction of AI Agent-Like Siri

March 24, 2026
Apple is preparing to unveil a new version of its Siri voice assistant that will be more like an artificial intelligence agent and will interact in a conversational way through...

Apple’s Siri Troubles Put Smart Home Display On Hold

March 10, 2026
AI-related issues have reportedly delayed the long-awaited launch of Apple’s smart home display device. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...