With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant...
As more baby boomers and seniors go online to get their banking done — making payments, investing and paying bills or taxes — the fraudsters are finding elder abuse of a financial nature to be quite lucrative. Coming into 2024, the PYMNTS Intelligence report “How...
For older consumers, shopping is more about meeting basic needs than splurging on nonessential products to make them feel good. For the April edition of the “New Reality Check: The Paycheck-to-Paycheck Report” series, PYMNTS Intelligence surveyed more than 3,400 U.S. consumers in March about their...
Pay later plans — those arrangements enabling consumers to cover purchases over a set period of time — are not only a popular way to shop; they have increasingly become a method to manage spending. Approximately 60% of the consumers PYMNTS Intelligence recently surveyed for...
June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant Paco Underhill, New York Times best-selling author of “Why We […]
June 11, 2024
For older consumers, shopping is more about meeting basic needs than splurging on nonessential products to make them feel good. For the April edition of the “New Reality Check: The...
May 10, 2024
They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if...
May 03, 2024
At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available...
January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States. Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]
November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage. Nearly 40% of homeowners in the country now own their homes...
November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses data about 62-and-older consumers’ static...
October 08, 2023
America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to...
