Baby Boomers news and trends

QVC CEO Aims Social Commerce at Gen Z Parents
Retail // August 08, 2024

Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital platforms. The company, which owns shopping channels QVC and HSN as well as other retail...

46% of US Consumers Say They’re Ready for Open Banking
Digital-First Banking // July 30, 2024

As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their bank accounts using familiar online banking credentials, offers a streamlined alternative to traditional methods by...

How the Generations Navigate the Digital Economy: An 11 Country Perspective
Consumer Insights // July 23, 2024

In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does Digital,” which dives deep into global generational habits, offering critical guidance for businesses shaping their...

Gen Z Diners Trade Down to Reduce Restaurant Spend
Consumer Insights // July 17, 2024

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS Intelligence study in May for the “Last Transaction Report” series surveyed more than 2,700 United States consumers about their recent...

Interviews & Exclusives
QVC CEO Aims Social Commerce at Gen Z Parents

August 08, 2024
Amid merchants’ gold rush for young consumers’ social commerce spending, Qurate Retail is focusing on an often-overlooked demographic: Generation X and baby boomer women on social media and other digital platforms. The company, which owns shopping channels QVC and HSN as well as other retail brands such as Garnet Hill and Ballard Designs, shared on […]

46% of US Consumers Say They’re Ready for Open Banking

July 30, 2024
As younger and affluent consumers drive the trend, open banking payments stand on the verge of widespread acceptance. This payment method, which allows users to complete transactions directly from their...

How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does...

Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands

June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]

Record-High Share of Americans Have Paid Off Their Homes 

November 17, 2023
An increasing number of Americans have realized the dream of owning a home without the burden of a mortgage.  Nearly 40% of homeowners in the country now own their homes...

Financial Platform Charlie Debuts Fraud Protection Tools for Older Americans

November 08, 2023
Senior-focused financial platform Charlie has introduced a suite of fraud protection tools for older Americans. The company’s FraudShield offering, announced in a news release Wednesday (Nov. 8), uses data about 62-and-older consumers’ static...

Older Americans Help Drive Consumer Spending Power

October 08, 2023
America has the highest percentage of older people in at least a century. And that fact, The Wall Street Journal reported Sunday (Oct. 8) may have helped consumer spending to...