Bark news and trends

Bark Shifts Focus to Resonate With Consumers Beyond Subscriptions 
Subscription Commerce // June 06, 2023

Despite the economic changes, pet essentials remain highly valued by pet parents. However, Bark, the omnichannel dog brand known for its BarkBox and Super Chewer pet subscription boxes, has faced challenges in securing a top position on consumers’ priority lists. The company reported net losses...

D2C Pet Suppliers Sniff Out New Opportunities in Telehealth, Subscriptions
Retail // August 17, 2022

With high-earning millennials and baby boomers now representing an estimated 60% of the nation’s pet owners, it’s clear why the pet care industry continues to groom itself with new products and services, bucking inflationary trends. Despite some major players like Chewy trying to turn a...

Target Brings BirchBox To Brick And Mortar
Retail // August 10, 2017

Just as the rumor mill swirls with news of a possible Walmart acquisition of Birchbox, another retailer is dipping its toes into the partnership ring. Target just announced that starting this coming Sunday, Aug. 13, it will start selling pet toys and treats on its...