Brad Wiskirchen news and trends

Equifax Launched Fraud Protection Tool for Small Businesses on Shopify
Security & Fraud // May 05, 2023

Equifax has launched a fraud protection tool for Shopify designed for small business merchants. The new Kount Essentials application joins the company’s Kount Advanced app for Shopify, which is designed for larger businesses with dedicated fraud management teams, Equifax said in a Wednesday (May 3)...

Businesses Turn to Shopping Data to Find Their Best Customers
Retail // May 03, 2023

PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus on. Brad Wiskirchen, GM and SVP of Kount, an Equifax Company, says businesses need to focus on finding the customers...

Trusted ID Networks Offer Best Line of Defense Against Fraudsters
Security & Fraud // December 28, 2022

Dynamic friction keeps the bad guys out, and trusted identity verification networks (ID networks) keep good customers transacting. Brad Wiskirchen, senior vice president and general manager at Kount, an Equifax Company, told Karen Webster that using technology and a slew of data points to establish...

Interviews & Exclusives
Businesses Turn to Shopping Data to Find Their Best Customers

May 03, 2023
PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus on. Brad Wiskirchen, GM and SVP of Kount, an Equifax Company, says businesses need to focus on finding the customers who are continuing to spend despite the lackluster economy.   […]

Trusted ID Networks Offer Best Line of Defense Against Fraudsters

December 28, 2022
Dynamic friction keeps the bad guys out, and trusted identity verification networks (ID networks) keep good customers transacting. Brad Wiskirchen, senior vice president and general manager at Kount, an Equifax...

Quick Reads
Equifax Launched Fraud Protection Tool for Small Businesses on Shopify

May 05, 2023
Equifax has launched a fraud protection tool for Shopify designed for small business merchants. The new Kount Essentials application joins the company’s Kount Advanced app for Shopify, which is designed for larger businesses with dedicated fraud management teams, Equifax said in a Wednesday (May 3) press release. “Merchants on Shopify can now choose between Kount […]