Brunello Cucinelli news and trends

Is the Luxury Slowdown Normalization or Inflation? 
Retail // January 16, 2024

There was a time last year when we heard luxury retailers say that the slowdown they were experiencing was a sign of “normalization,” but now they are warning that profits are continuing down. So, is this truly “normalization” or just inflation at its finest?  Read...

Brunello Cucinelli: When Consumers Recognize Product Value, They Spend 
Retail // January 09, 2024

Over the past year, the focus in retail has been delivering the value that customers seek. While many assume this means offering the lowest prices, Brunello Cucinelli, a brand recognized for its understated luxury and discreet pricing, is demonstrating that if consumers perceive value in...

Luxury Shoppers Are Slow to Convert but Demand Digital Innovation
Retail // September 05, 2023

Luxury retailers have established a reputation for their exclusive and upscale offerings, catering to a limited clientele characterized by discerning preferences and substantial financial resources. Their primary emphasis on premium goods distinguishes them from affordable retailers, yet it also presents distinct challenges, including lower conversion...

Driving Sales Through Exclusivity Takes Time, Says Brunello Cucinelli  
Retail // August 30, 2023

Quiet luxury is the epitome of exclusivity, transcending ostentatious displays of wealth, and that’s a realm Brunello Cucinelli is determined to stay in.  “Exclusivity and rarity will allow a company to last a century. It’s not easy, but this is what we believe in,” said...

Interviews & Exclusives
Hugo Boss’ Digital Sales Up by 26% in Q4 as It Targets Gen Z and Millennials

January 16, 2024
Is it a case of normalization, inflation, or simply a need for brands and retailers to put in extra effort to connect with consumers, particularly those who could become lifelong customers? PYMNTS explored this question amid the current slowdown in luxury retail. While labels like Burberry and retailers like Neiman Marcus are facing challenges, others […]

Luxury Shoppers Are Slow to Convert but Demand Digital Innovation

September 05, 2023
Luxury retailers have established a reputation for their exclusive and upscale offerings, catering to a limited clientele characterized by discerning preferences and substantial financial resources. Their primary emphasis on premium...