BMW is launching a car-subscription pilot — called Access by BMW — in Tennessee next week. According to Bloomberg, the service will be offered by a local BMW dealership in Nashville starting April 2. BMW’s North American chief Bernhard Kuhnt spoke about the company’s plans...
Consumers can rent anything from jewelry to books, even clothes to corporate jets, via subscription services, so why not a luxury vehicle? But who is actually in the market for that type of rental? And is a service like this even worth the risk? Dan...
Johnny Cash sung about wanting a Cadillac. So did Bruce Springsteen. Now, both singers — and New York drivers — can skip the loan process: Borrow a luxury vehicle for $1,500 per month? General Motors says that’s the plan. Just before Groundhog Day, GM’s Cadillac is launching...
Where is fashion headed? Offline to online or online to offline? In this edition of the O2O Tracker, we look at how two companies — Amazon and, oddly, Cadillac — are pulling the retail apparel industry in competing directions.
January 19, 2017
Consumers can rent anything from jewelry to books, even clothes to corporate jets, via subscription services, so why not a luxury vehicle? But who is actually in the market for that type of rental? And is a service like this even worth the risk? Dan Burkhart, CEO and cofounder of Recurly, joined Karen Webster to discuss Cadillac’s new car subscription concierge service and what it means for the subscription commerce space.
March 27, 2018
BMW is launching a car-subscription pilot — called Access by BMW — in Tennessee next week. According to Bloomberg, the service will be offered by a local BMW dealership in Nashville starting April 2. BMW’s North American chief Bernhard Kuhnt spoke about the company’s plans for a subscription-type service at the Detroit Auto Show in […]
January 06, 2017
Johnny Cash sung about wanting a Cadillac. So did Bruce Springsteen. Now, both singers — and New York drivers — can skip the loan process: Borrow a luxury vehicle for $1,500 per...
