Christine Briganti news and trends

IKEA Says the Time’s Right to Bring BNPL In-Store and Online

September 20, 2023
Interviews & Exclusives
IKEA Says the Time’s Right to Bring BNPL In-Store and Online

September 20, 2023
Christine Briganti, Financial Services Deployment Project Leader for IKEA, told PYMNTS that the growing embrace of buy now, pay later (BNPL) will help broaden the Swedish furniture retailer’s reach in the U.S. by improving financial flexibility at the register — online and in-store. Tuesday (Sept. 19), IKEA announced that Afterpay’s “Pay in 4” service has […]