Consumer Engagement news and trends

Zola, Etsy Explore Ways to Engage Consumers Through Baby Registries 
Retail // September 14, 2023

As brands and retailers seek additional avenues to connect with consumers looking to make purchases, Zola, the wedding registry platform, is expanding its reach into the baby market by introducing a new app.  The Zola Baby app has been developed in direct response to customer demand. Over...

Walmart+ Week Shoppers Went for Groceries; Amazon Prime Members Went for Everything Else
Retail // July 24, 2023

What happens when you throw a party and nobody comes? Certainly, it can be a disappointing and disheartening experience — yet still it presents an opportunity to learn, grow and find new ways to connect. Although that is not exactly what happened with Walmart+ Week,...

Report: Amazon Shoppers 20% More Likely to Know Site’s Digital Features Than Walmart
Retail // July 14, 2023

Walmart may be learning the hard way that having the most sought-after digital features barely matters if customers do not know they exist. PYMNTS’ research highlights that Walmart customers are less likely to realize these features exist than Amazon customers. We collected data on how...

6-Country Study Finds Digital Dominates How Consumers Shop and Pay at Retailers
Shopping // January 24, 2023

For many consumers around the globe, 2022 marked a triumphant return to the physical world. After two years of pandemic-influenced restrictions, shoppers are heading back to stores — but at the same time, they are using more digital shopping features than ever. The “2023 Global...

Interviews & Exclusives
Report: Amazon Shoppers 20% More Likely to Know Site’s Digital Features Than Walmart

July 14, 2023
Walmart may be learning the hard way that having the most sought-after digital features barely matters if customers do not know they exist. PYMNTS’ research highlights that Walmart customers are less likely to realize these features exist than Amazon customers. We collected data on how aware consumers are of selected digital features offered by both […]

Here’s How ‘Hyper-Personalized’ Digital Loyalty Programs Look

December 07, 2022
Technology rarely sits in the back seat, but for next-generation loyalty plans, that’s the case. While much has been made about the disruption that technology and the great digital shift...

Design Matters: Data Analytics Take Lead In Designing User Experiences That Drive Sales

December 09, 2020
Beautifully designed user experiences are, unfortunately, not always good user experiences. As digital analytics firm Air360 Founder Florent Defontis told Karen Webster in a recent conversation, the trouble is that...

Digital-First Economy Values Personalized Video For Consumer Engagement

December 08, 2020
A picture, the old expression goes, is worth a thousand words. Expanding on that adage, a video must be worth a thousand pictures. It’s a particularly relevant sentiment as the...

Quick Reads
Blackhawk Debuts One-Stop Gift Card, eGift Management

September 29, 2020
Global branded payments provider Blackhawk has debuted a new service allowing companies to outsource gift card and eGift program management, according to a news release Tuesday (Sept. 29). Through the launch of the Issuance and Program Management Solution, companies can access omnichannel distribution from Blackhawk that can help them expand their customer bases, spending volumes […]

It’s All About Mobile Engagement

January 23, 2015
Mobile commerce’s share will climb to 40 percent of all e-commerce transactions worldwide in 2015, and mobile will also push cross-device sales above its current 15-to-20-percent range, according to a...

Is Your Top-Downloaded App Actually Getting Used?

January 14, 2015
Tracking user engagement and behavior is crucial to improving business performance. But when a company releases its own app, what good is a million downloads if the app isn’t being...