Consumer Loyalty news and trends

JCPenney’s $1 Billion Retail Revamp Focuses on Consumer Rewards and Inclusivity 
Retail // September 06, 2023

The JCPenney Co. has announced an investment exceeding $1 billion to enhance customer experience and operations.  This signifies the latest step in the ongoing efforts to revive the department store chain. It also introduced a brand positioning and campaign named “Make It Count,” focusing on fashion accessibility,...

Trader Joe’s Embraces Digital Scarcity Amid Grocery’s eCommerce Rush 
Retail // June 01, 2023

As many brands race to become as digitally available as possible, Trader Joe’s is going the opposite route, leaning into its lack of eCommerce presence to set the shopping experience apart. On a recent episode of the grocery chain’s podcast, Inside Trader Joe’s, the company spoke...

Lack of Instant Insurance Claims Payout Options Risks Customer Loyalty
Insurance // March 02, 2023

Giving customers less payout options is an odd loyalty play for the insurance sector, yet that is the industry-wide strategy currently in play, as noted in the PYMNTS collaboration with Ingo Money, “Insurance Disbursements Brief 2022.” This shift away from offering customers more innovative disbursement...

60% of Consumers Say Discounts Will Determine Holiday Shopping Loyalty 
Retail // December 01, 2022

A new study shows price is everything as budget-minded decisions are consumers’ top drivers. In the latest edition of “New Reality Check: The Paycheck-To-Paycheck Report: The Holiday Shopping Edition,” a PYMNTS and LendingClub collaboration, more consumers say they will consider sales and prices when choosing where...

Interviews & Exclusives
Is D2C a Tired Playbook? How One Beauty Brand Finds Value in Retail Distribution

September 11, 2023
In the past few years, grocery stores have significantly transformed, expanding beyond their traditional role as food suppliers. They have evolved into comprehensive shopping destinations, offering many products, including beauty and health items. This transformation has ushered in an era of unparalleled convenience for consumers, allowing them to conveniently shop for a diverse selection of […]

60% of Consumers Say Discounts Will Determine Holiday Shopping Loyalty 

December 01, 2022
A new study shows price is everything as budget-minded decisions are consumers’ top drivers. In the latest edition of “New Reality Check: The Paycheck-To-Paycheck Report: The Holiday Shopping Edition,” a PYMNTS...

Retailers Shift From Personalization to Individualism to Win Loyalty

November 11, 2022
Gone are the days when retail innovation efforts were limited to increasing the convenience offered to in-store shoppers. Today, the pandemic-induced digital transformation has heightened merchant awareness around frictionless online...

FIS: The POS As The Last (And Perhaps Best) Stop To Cement Customer Loyalty

November 13, 2019
A satisfied customer is a loyal customer. Perhaps. But, then again, maybe not. The conventional wisdom that all a merchant must do to keep customers coming into stores or clicking...