It can be too bothersome for consumers to store and regularly update their payment credentials on myriad sites and apps. Reducing friction in shoppers’ online experiences may be the most important goal for eCommerce retailers and marketplaces. This aim is especially critical when it comes...
July 28, 2023
Given a safe alternative, most consumers would rather not reenter payment card info every time they make a purchase online. That’s where credential vaults come into the picture, and it helps when consumers trust the entities accessing those stored card details. This is analyzed in the study “Payments and Credentials Vaults: The Trust Factor,” a […]
February 27, 2023
It can be too bothersome for consumers to store and regularly update their payment credentials on myriad sites and apps. Reducing friction in shoppers’ online experiences may be the most...
