Customer Lifetime Value news and trends

Top Performers Prove Speed, Security Define Best-in-Class Card Issuing
Credit Cards // November 04, 2025

While card issuers prioritize broad product offerings or aggressive marketing, the truly best-in-class performance in the payments sector hinges on a commitment to speed and security in customer experience and operational choices. Get the Full Story Complete the form to unlock this article and enjoy...

Issuers With Diversified Card Products See Higher Customer Lifetime Value
Credit Cards // May 28, 2025

As the competitive landscape of card issuing becomes more complex, issuers face rising pressure to maximize customer lifetime value (CLTV), streamline operations and deliver flexible, responsive service models. What sets leading issuers apart is a strong commitment to card portfolio diversification, analytics-first innovation and performance-oriented...

Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix
Consumer Finance // May 23, 2025

Forget complicated finance jargon. Whether it’s giant bank JPMorganChase or financial technology startup Stripe, offering shoppers the right mix of credit and debit cards and knowing how they use them is the secret to boosting long-term profits. Get the Full Story Complete the form to...

Why Fast-Moving Issuers Win in a World of Customer Impatience
Payments Innovation // May 14, 2025

Anyone who wants to learn about a winning mindset can find no shortage of quotes to get inspired. Maybe the best one comes from the GOAT (Greatest of All Time) himself. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Interviews & Exclusives
Top Performers Prove Speed, Security Define Best-in-Class Card Issuing

November 04, 2025
While card issuers prioritize broad product offerings or aggressive marketing, the truly best-in-class performance in the payments sector hinges on a commitment to speed and security in customer experience and operational choices. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Card Issuers Maximize Customer Lifetime Value by Expanding Product Mix

May 23, 2025
Forget complicated finance jargon. Whether it’s giant bank JPMorganChase or financial technology startup Stripe, offering shoppers the right mix of credit and debit cards and knowing how they use them...

Best-in-Class Issuers Say Processors Help Strengthen Customer Lifetime Value

May 08, 2025
All businesses want to increase the profitability of, and lengthen, the customer relationship — extending the customer lifetime value (CLTV). In doing so, they sidestep the expense, in time and...

Subscription Merchants See Failed Payments Spike Churn Rates

August 02, 2023
When the subscription industry’s customers experience failed payments, it can directly lead to churn, PYMNTS research reveals, prompting merchants to lose out on hundreds of millions of dollars. Get the...