What was once a longstanding relationship between auto dealerships and the third-party sites that sent customers their way, such as TrueCar Inc. and AutoTrader.com, has now turned sour. New car dealers are building up their Web sales efforts, with hopes to cut out the middlemen in online...
B2B sellers can provide a better online experience by defining “customer personas,” or profiles, that can help them identify the priorities of individual personas and tailor the eCommerce experience to meet their needs, one online seller noted in a recent commentary. Traditionally, B2B companies have...
September 13, 2016
EBay and Myer, the Australian marketplace, are joining forces to launch what they are billing as the world’s first virtual reality department store. Through the new virtual reality department store, shoppers can browse more than 12,500 Myer products, which can be selected and added to their cart via eBay Sight Search. The virtual reality department […]
June 15, 2015
What was once a longstanding relationship between auto dealerships and the third-party sites that sent customers their way, such as TrueCar Inc. and AutoTrader.com, has now turned sour. New car...
