Financial Stress Is Changing What Consumers Value in Credit Cards

“Winning Top of Wallet: How Credit Card Apps Shape Choice,” a collaboration between PYMNTS Intelligence and Elan Credit Card, examines how the credit card mobile app is becoming a much bigger factor in card competition. For years, issuers treated the app as a servicing tool, a...

Nearly three-quarters of credit cardholders who requested a limit increase and were denied turned to installment plans as an alternative source of credit, revealing how rejection decisions push consumers toward competing financial products. Get the Full Story Complete the form to unlock this article and...

Credit limits have traditionally been treated as a mechanical feature of card programs: a numeric ceiling determined by algorithms, credit scores and internal risk thresholds. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

When consumers ask for more credit, they’re not just seeking spending power—they are testing trust. The new PYMNTS Intelligence and Elan Credit Card report reveals how a single “yes” or “no” can redefine customer loyalty, shape financial confidence and even shift market share. Behind every...