Fabrizio Freda news and trends

Estée Lauder’s Sales Hit by Asian Headwinds, Mainly in China and Travel Retail 
Retail // November 01, 2023

Change is a constant factor, a reality that can even unsettle the most renowned brands, forcing them to confront various challenges, as is the case with Estée Lauder Companies.  In an earnings call Wednesday (Nov. 1), Estee Lauder revealed a slower-than-expected recovery in prestige beauty,...

Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Retail // August 21, 2023

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr. Norman Orentreich and journalist Evelyn Lauder, who were both intrigued by the idea of merging dermatology and cosmetics to create a...

Estée Lauder Lowers Outlook but Continues to Bet Big on Chinese Market 
Retail // May 04, 2023

Despite lowering its sales outlook for the third straight quarter due to a slower-than-expected recovery in Asia, cosmetics company Estée Lauder remains optimistic about the Chinese market.  The company, which also owns cosmetic brands such as MAC and La Mer, announced Wednesday (May 3) that...