It’s that time of year again — kids are heading back to school, the nights are getting cooler and there’s pumpkin spice everything, everywhere. It’s true, summer is over. But the real question is: Are retailers ready? From end-of-summer sales to prepping for the upcoming...
Any retailer would love to experience the decade-plus of success that Starbucks has generated with its Pumpkin Spice Latte. Even those who can’t inject pumpkin flavor into their products (and not everyone should) can nonetheless build consumer engagement by understanding why that seasonal item is...
Like it or not (you probably don’t), summer’s over. Retailers looking to succeed in the next season ought to keep in mind these 5 key trends that are poised to define the space this fall.
September 05, 2016
It’s that time of year again — kids are heading back to school, the nights are getting cooler and there’s pumpkin spice everything, everywhere. It’s true, summer is over. But the real question is: Are retailers ready? From end-of-summer sales to prepping for the upcoming holiday season, we look at how retailers are (or aren’t) getting their pumpkins in a row to officially usher in the fall season.
