Restaurant group FAT Brands’ new tri-branded locations have been driving sales and boosting margins. In an interview with PYMNTS discussing the company’s first tri-branded location, featuring fast-casual concepts Fatburger, Buffalo’s Express and Hot Dog on a Stick, Mason Wiederhorn, chief brand officer of the company, which spans...
Today in food commerce, Mondelēz reports rising eCommerce sales, and rapid delivery service Zapp raises $200 million in Series B funding. Plus, FAT Brands Chief Operating Officer Thayer Wiederhorn discusses the differences in Johnny Rockets’ digital strategy domestically and abroad. Zapp Grabs $200M to Expand...
New digital technologies are allowing companies to expand globally in ways that once would have been impossible. This past week alone, Texas-based 130+-restaurant chain On The Border announced that it is growing its presence in South Korea; Inspire Brands-owned 3,500+-store sandwich chain Arby’s announced that...
With the continued stickiness of digital ordering, deliverability is becoming a driving force for major restaurant brands’ menu decisions. On Monday (Nov. 22), FAT Brands, parent company of 15 restaurant chains including Johnny Rockets, Fatburger and Hurricane Grill & Wings, announced the acquisition of another...
