Firmly news and trends

Affiliate Marketing Gets AI Makeover With Firmly-CJ Deal
Partnerships // September 10, 2025

Agentic commerce company firmly.ai has launched a partnership with affiliate marketing provider CJ. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Furniture.com Shifts From Aggregator to Marketplace With AI Agents  
Connected Economy // August 25, 2025

Buying furniture online these days is about as easy as hauling a sofa up a flight of stairs. Consumers browse multiple tabs, track shipping timelines in spreadsheets and screenshot products to consult with partners before finally making a purchase. Get the Full Story Complete the...

Agentic AI Is Quietly Reshaping the eCommerce Funnel
artificial intelligence // May 19, 2025

Maybe browser tabs will become a source of eCommerce nostalgia. Because consumers who once toggled among a dozen browser tabs and comparison-shopping sites are increasingly posing a single question to an LLM such as Perplexity — and pressing “buy” on the answer it returns. Get...

Perplexity, firmly Build Merchant Network to Power GenAI Commerce
eCommerce // March 27, 2025

In a bold bet on the future of GenAI-driven commerce, Perplexity.ai has announced a partnership with firmly.ai that could change how consumers discover and purchase products and services, including travel and sports.  Get the Full Story Complete the form to unlock this article and enjoy...

Interviews & Exclusives
Agentic AI Is Quietly Reshaping the eCommerce Funnel

May 19, 2025
Maybe browser tabs will become a source of eCommerce nostalgia. Because consumers who once toggled among a dozen browser tabs and comparison-shopping sites are increasingly posing a single question to an LLM such as Perplexity — and pressing “buy” on the answer it returns. Get the Full Story Complete the form to unlock this article […]

Perplexity, firmly Build Merchant Network to Power GenAI Commerce

March 27, 2025
In a bold bet on the future of GenAI-driven commerce, Perplexity.ai has announced a partnership with firmly.ai that could change how consumers discover and purchase products and services, including travel...

Quick Reads
Firmly Launches Platform That Eases Merchant Adoption of Agentic Commerce

November 05, 2025
Firmly has launched a platform designed to make it easier for merchants to adopt agentic commerce. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to […]

Affiliate Marketing Gets AI Makeover With Firmly-CJ Deal

September 10, 2025
Agentic commerce company firmly.ai has launched a partnership with affiliate marketing provider CJ. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Firmly to Use the Bank of London’s 1-Click Checkout

January 13, 2022
The Bank of London has granted a non-exclusive license of its one-click checkout patent to the Seattle-based company Firmly, with an eye toward helping ad-to-checkout commerce, according to a Thursday...