Generation X news and trends

Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail // June 17, 2024

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant...

54% of Gen Z Shoppers Use Pay Later Plans to Buy Groceries
Consumer Finance // May 31, 2024

Pay later plans — those arrangements enabling consumers to cover purchases over a set period of time — are not only a popular way to shop; they have increasingly become a method to manage spending. Approximately 60% of the consumers PYMNTS Intelligence recently surveyed for...

New Q1 Data Finds Older Demographics Driving Surge in Travel Spend
Travel Payments // May 10, 2024

They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if “Swiftonomics” isn’t part of the trend. A deep dive into PYMNTS Intelligence’s most recent “Last Transactions“...

For 23% of Gen X Consumers, Paying Down Debt Is a Top Financial Goal 
Consumer Finance // May 07, 2024

As the title of PYMNTS Intelligence’s most recent New Reality Check report, “The Paycheck-to-Paycheck Report: Why 60 Percent of Gen Z’s Live Paycheck to Paycheck,” makes clear, it’s tough out there for younger adults.  Fifty-nine percent of Generation Z consumers tell PYMNTS Intelligence they now...

Interviews & Exclusives
Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands

June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant Paco Underhill, New York Times best-selling author of “Why We […]

New Q1 Data Finds Older Demographics Driving Surge in Travel Spend

May 10, 2024
They’re probably not going to Paris to see Taylor Swift. But spending among older, high-income consumers has led a Q1 travel surge that cuts across income and age boundaries, even if...

Gen Z Small Business Owners Get Personal for Business Loans

May 03, 2024
At a time when every financial decision counts, many small to medium-sized businesses (SMBs) can at least take some comfort knowing there are a wide variety of borrowing tools available...

Boomers Lead Trend Toward Paying for Necessities With Subscriptions

April 08, 2024
When you think of subscriptions, an array of products and services likely come to mind.  From streaming services to pet foods to coffee pods to yoga classes, consumers of all...

Quick Reads
Temu Gains Following Among Older eCommerce Shoppers 

January 23, 2024
Temu has reportedly defied expectations by attracting a significant number of baby boomers and Generation X shoppers in the United States.  Contrary to its reputation as a platform for younger consumers, the Chinese eCommerce app’s first year of operation in the U.S. has seen older shoppers frequenting the app more often and spending more money than […]

Visa: Americans Keep Traveling Despite Rising Costs

November 28, 2023
Rising costs haven’t stamped out the travel bug for Americans, a new Visa survey shows. The new edition of the Visa Global Travel Intentions Study, released Tuesday (Nov. 28), shows that while...

Gen X Households Gained $13T in Assets Since Q1 2020

October 05, 2021
Generation X has been seeing a boost in wealth since the pandemic began, according to data from the Federal Reserve, per Bloomberg. The data showed that Gen Xers, those ages...

Student Loan Debt Jumps More Than 100 Percent In Last Decade

August 30, 2017
Student loan debt in the U.S. has jumped nearly 150 percent in the last decade, reaching an all-time high of $1.4 trillion, according to credit scoring company Experian. According to Experian’s new...