Generation Z news and trends

Gen Z Diners Fall Behind Baby Boomers in Restaurant Spending
Consumer Insights // July 17, 2024

After years of the youngest consumers shelling out for restaurant meals considerably more than the oldest, the balance has shifted. By the Numbers A PYMNTS Intelligence study in May for the “Last Transaction Report” series surveyed more than 2,700 United States consumers about their recent...

Joor CEO: Luxury Shoppers Won’t Buy a $20,000 Coat Online
Retail // July 16, 2024

As the luxury retail sector looks to strike a balance between digital accessibility and the more immersive, high-touch in-store experience, these upscale brands must create an omnichannel strategy that is much more experiential than that of their mass-market counterparts. Kristin Savilia CEO of JOOR, a...

Gen Z Consumers 117% Likelier to Shop From Influencers
Social Commerce // July 15, 2024

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...

Shop Talk: Pair CEO Says Direct to Consumer Model Frees Brands to Get Personal
eCommerce // July 10, 2024

Without the limits of physical shelf space, direct-to-consumer (D2C) brands can offer a wider range of products that may be more niche or less universally appealing, allowing for greater personalization. Sophia Edelstein, co-CEO and co-founder of D2C customizable glasses brand Pair Eyewear, discussed in a...

Interviews & Exclusives
How the World Does Digital: Gen Z and Millennials Drive Singapore’s Digital Economy

July 10, 2024
While Singapore captivates visitors with its vibrant culture, food and stunning architecture, this Southeast Asian city-state wears another crown: A world leader in digital engagement. Nicknamed the “Lion City,” Singapore boasts a dense population of 5.7 million that actively embraces digital technologies, shaping how citizens connect, consume and conduct business. Singapore earned the No. 2 […]

How the World Does Digital: France’s Gen Zers Tops Digital Engagement Country Rankings

July 08, 2024
Although France checks in seventh — the first country below the median — in the recently released landmark report by PYMNTS Intelligence, “How the World Does Digital,” its Gen Z...

Why More Banks Say Yes to Insurance as a Consumer Product

June 28, 2024
As consumers increasingly look to their financial institutions for insurance products, banks have an opportunity to meet this growing demand. A recent report from PYMNTS Intelligence and Franklin Madison shows...

Data: Consumers Are Using Digital Wallets for More Than Payments — Here’s How

June 27, 2024
Consumers’ use of digital wallets is evolving beyond just making purchases, and younger generations are showing the way forward. The PYMNTS Intelligence report “Digital Wallets Beyond Financial Transactions: A Global...

Quick Reads
Brightfin Debuts Gen Z-Focused Financial Wellness App

July 18, 2024
Brightfin has debuted its financial wellness app, aimed at helping younger consumers. “Younger generations think about money differently. Gen Z and Millennials don’t necessarily have the same life goals as their parents, but financial guidance hasn’t caught up with their changing needs and priorities,” Brightfin Co-founder and CEO Christine Devane said in a news release Thursday (July 18). “We […]

E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk

July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox,...

Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles...

Report: Teenagers in Wealthy Nations Lag in Financial Literacy

June 27, 2024
A new report says teens in more prosperous countries are lacking in financial literacy. While more than two-thirds of students routinely use financial products and services, levels of financial literacy...