Generation Z/page/5 news and trends

Cash Stuffing Brings Grandma’s Budgeting Back for Gen Z
Consumer Finance // July 09, 2026

For a generation raised on smartphones, Gen Z has embraced a budgeting habit their grandparents would recognize instantly: cash stuffing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

AI Gives Every Purchase Its Own Credit Decision
Artificial Intelligence // July 07, 2026

For most of the history of financial services, credit functioned as a blunt instrument. A bank extended a line, a customer drew on it and borrowing remained separate from spending. The amount borrowed determined the terms, while what customers actually purchased was irrelevant. Get the...

49% of Young Adults Living With Parents as Costs Climb
Consumer Insights // July 05, 2026

Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

23% of Bridge Millennials Use 4 or More Financial Coping Tactics
Consumer Insights // June 30, 2026

Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Interviews & Exclusives
36% of Gen Z Consumers Now Pay With Digital Wallets

July 17, 2026
Digital wallets are gaining ground not only among consumers who prize speed, but among those using the apps to keep tighter control of strained household budgets. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily […]

23% of Bridge Millennials Use 4 or More Financial Coping Tactics

June 30, 2026
Rising costs are pushing younger consumers to work harder at money management, even as fewer Americans say their coping strategies are actually helping. Get the Full Story Complete the form...

32.7% of Gen Z Business Owners Pick Email for Card Support

June 15, 2026
Small business owners have a message for the companies that issue business credit cards. They want digital tools, but keep a human nearby. Get the Full Story Complete the form...

Banks Face New Gen Z Credit Test as BNPL Use Spreads

May 19, 2026
Generation Z now holds the lowest average credit score of any generation, 676 according to FICO, down three points in one year. Get the Full Story Complete the form to...

Quick Reads
49% of Young Adults Living With Parents as Costs Climb

July 05, 2026
Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...