Generation Z/page/5 news and trends

Study Finds Credit Card Loyalty Is More Fragile Than It Looks
Credit Cards // September 14, 2026

A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the new leader. Get the Full Story Complete the form to unlock this article and enjoy...

Study Finds Bad Billing Experiences Delay $330 Billion in Consumer Payments Each Year
B2B Payments // September 08, 2026

Paying a bill may never rank among life’s great pleasures. Still, it shouldn’t feel like a test of patience every month. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

AI Jobs Are Booming for Gen Z, Not Everyone
Artificial Intelligence // August 21, 2026

Artificial intelligence has not been around long enough to reward seniority the way most fields do, and that gap is starting to show up in who gets hired. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Younger Members Push Credit Unions Toward Crypto Services
Credit Unions // August 14, 2026

Crypto has a funny way of arriving before the meeting agenda catches up. Many credit union members have already made room for it, even as their financial institutions are still deciding what to do. Get the Full Story Complete the form to unlock this article...

Interviews & Exclusives
Gen Z Makes Credit Card Switching a Social Contest

September 15, 2026
For Generation Z, the search for a new credit card is extending beyond bank websites, comparison sites and direct mail into social feeds, where influencers are becoming another source of information about which cards are worth considering. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all […]

Study Finds Credit Card Loyalty Is More Fragile Than It Looks

September 14, 2026
A credit card can go from first choice to forgotten backup faster than an issuer can say “statement credit.” Once the wallet changes order, the next purchase often follows the...

Debit Is Becoming Gen Z’s Money Management App

August 13, 2026
Debit cards are a daily financial control panel for many Generation Z consumers, which gives banks a new way to compete for loyalty. Get the Full Story Complete the form...

22% of Gen Z Consumers Use Credit to Build a Financial Profile

August 13, 2026
For younger consumers, credit is increasingly a ladder: 21.7% of Gen Z consumers view credit products as tools for building a credit profile, 17.6 percentage points more than baby boomers....

Quick Reads
49% of Young Adults Living With Parents as Costs Climb

July 05, 2026
Younger Americans are increasingly residing with their parents to offset the high cost of living. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive […]

Gen Z Goes Big for Legacy Brands as Malls Make a Comeback

March 08, 2026
They may be digital natives, but members of Gen Z still love the mall. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings

February 24, 2026
Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Gen Z Investments Soar as Housing Costs Move Out of Reach

February 15, 2026
Cut off from the housing market, Generation Z is reportedly turning to the stock market. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...