The global market for glasses is a big industry that is still growing. As of 2015, the total worldwide eyewear industry (encompassing both prescription glasses worn for vision and “fashion” eyewear like sunglasses) was worth roughly $90 billion, and forecasted to reach as much as $140...
Entrepreneurs often start companies stemming from their personal experiences. Heidi Hertel founded Fitz Frames, for instance, after her experiences with buying eyeglasses with her children. She has three kids, and two of them have worn glasses since they were toddlers. “I spent a lot of...
GlassesUSA.com, a web-based prescription eyewear dealer, launched in 2009. But despite its near decade in business, as of about a year ago, their presence on web marketplaces like Amazon was relatively nonexistent. And for Marketplaces Manager Daniela Soibelman, who was brought on to lead the...
February 11, 2020
One might assume they could easily guess the biggest competitor for a startup focused on selling contact lenses direct to consumer (DTC) via subscription. Maybe Johnson & Johnson or The Cooper Companies (America’s two largest contact lens manufacturers), or even Warby Parker, which recently added contacts to its table of vision correction products. One might […]
