Google Lens news and trends

AI Visual Search Apps Target Social Media Style of ‘See-Now-Buy-Now’
Retail // December 06, 2024

Tech firms are escalating their push to turn every outfit spotted on social media into an instant shopping opportunity, with startup Aesthetic launching the latest entry into the artificial intelligence (AI)-powered clothing recognition field. Get the Full Story Complete the form to unlock this article...

Google’s Revamped Platform Brings AI Insights, Price Comparisons to In-Store and Online Retail
Google // November 19, 2024

Google introduced new tools to elevate online and in-store shopping experiences through artificial intelligence-powered features in Google Lens, Google Maps and Google Pay. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no...

Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What...
artificial intelligence // November 05, 2024

Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Klarna Unveils AI-Driven Photo Shopping Tool
Retail // October 11, 2023

Klarna has debuted an artificial intelligence (AI)-powered shopping tool with the help of OpenAI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Interviews & Exclusives
Tech Giants Bet Big Spenders Will Use Their Cameras Instead of Search to Find What They Want to Buy

November 05, 2024
Google’s deployment of artificial intelligence (AI)-powered visual search tools signals Silicon Valley’s broader push to retrain consumers to find information through images rather than keywords and text. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our […]

Quick Reads
Google Makes Visual Search Tool Available for iPhones

February 19, 2025
Google is making its visual search tool, Google Lens, available for use on iPhones. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing […]

Klarna Unveils AI-Driven Photo Shopping Tool

October 11, 2023
Klarna has debuted an artificial intelligence (AI)-powered shopping tool with the help of OpenAI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Google Lens Brings Style Inspiration To Shoppers

October 03, 2019
With a redesign of Google Shopping, the platform is receiving multiple new features such as options to track prices, shop local stores and come across style inspiration via Google Lens....

Google Rolls Out Google Pay, Integrated Payments In India

September 19, 2019
Google for India recently launched new features and updates to several products, including enhancements to Google Assistant, Pay, Lens and Search, Android Central reported on Thursday (Sept. 19). Get the...