Goop news and trends

Goop Introduces Digital Shopping In Canada
Retail // August 02, 2019

Goop has announced that it is extending its physical goop MRKT Toronto pop-up to digital shoppers in the Canadian market. The digital shopping experience will be powered by Mastercard and Next Retail Concepts, allowing shoppers to browse and buy online as if they were in...

Goop Inc Taps Into Booming Wellness Market
Retail // March 19, 2019

While Gwyneth Paltrow’s Goop Inc. is most famous as a luxury goods platform, it has also reportedly grown into the center of the wellness industry. The Global Wellness Institute found that the market for those kinds of offerings was value at $4.2 trillion in 2017 and rose...

Gwyneth Paltrow’s Goop Now Valued At $250M
Retail // April 02, 2018

Goop, the lifestyle brand founded by Gwyneth Paltrow, is lapping up some serious investor love. The website has just snatched up $50 million in Series C venture funding from NEA, Lightspeed Venture Partners and Felix Capital, according to news from Fortune. All in, that fresh investment...

The Soap Opera-tion Of Celebrity Lifestyle Brands
Controversial // October 15, 2015

How the heck can a celebrity lifestyle brand stay afloat while selling $300 T-shirts that consumers openly mock? The answer may lie in entertainment value – which is as big a business as any.

Quick Reads
Goop To Sell Wellness Products At Sephora Stores

January 07, 2020
Celebrity Gwyneth Paltrow’s company Goop, an array of lifestyle products and more, will partner with Sephora in 2020. “I’ve always thought of Sephora as a real innovator in the beauty space,” Paltrow told CNBC on Monday (Jan. 6). “We’ve been wrestling with the idea of if we should have a wholesale partner or if we […]

Goop Introduces Digital Shopping In Canada

August 02, 2019
Goop has announced that it is extending its physical goop MRKT Toronto pop-up to digital shoppers in the Canadian market. The digital shopping experience will be powered by Mastercard and...

Goop Inc Taps Into Booming Wellness Market

March 19, 2019
While Gwyneth Paltrow’s Goop Inc. is most famous as a luxury goods platform, it has also reportedly grown into the center of the wellness industry. The Global Wellness Institute found that the...

Gwyneth Paltrow’s Goop Now Valued At $250M

April 02, 2018
Goop, the lifestyle brand founded by Gwyneth Paltrow, is lapping up some serious investor love. The website has just snatched up $50 million in Series C venture funding from NEA, Lightspeed...