From the rise of social networking to a more fractured media landscape to the integration of artificial intelligence (AI) into daily life, the world looks very different now than it did in the ’00s, and brands are seizing on the opportunity to harken back to...
Americans are drinking less beer, and this month people worldwide will be participating in ‘Dry January.’ But beer companies are trying to work around those obstacles and keep customers. Beer makers Heineken and Molson Coors are using the month-long sobriety challenge as a marketing tactic....
In news that might please frat boys, fans of European beer and owners of man caves, Heineken has started online sales of its home tap machines and the two-liter kegs that work with it. On a more serious note, the move represents the latest effort...
In its latest effort to keep up with its American big brother Amazon, China’s eCommerce giant Alibaba has announced the debut of its own smart home speaker. With this addition, each of the Frightful Five will have its own voice-controlled speaker: Amazon with its Echo...
