Home Selling news and trends

Can Home Sales Gain An Uber-Like Feel?
Ecosystems // April 24, 2019

Pretty much nothing these days escapes the pull of the digital economy – and that goes for the most basic needs, such as clothing, food and shelter. Now comes further evidence of the change in home buying brought upon by technological advances and shifts in consumer...

Home Selling Platform Opendoor Seeks To Raise $200M
Investments // February 15, 2019

One month after home selling platform Knock raised $400 million in a Series B round, rival Opendoor is reportedly looking for $200 million in funding. The company, which filed documents in Delaware that mentioned a “Series E-2,” is looking for a valuation of $3.7 billion, according to...

Are Consumers Ready To Buy And Sell Homes Online?
Real Estate // January 18, 2019

Way back in the day (which, in 21st century digital economy terms, probably means a decade or so), smart and important people used to express well-informed skepticism about the prospect of selling clothes, cars and even groceries via online or mobile channels. The concerns were...

Door Opens For Opendoor’s $400M SoftBank Funding
Investments // September 27, 2018

In fundraising news on Thursday (Sept. 27), Opendoor, the home selling startup, said that it has raised $400 million from SoftBank’s Vision Fund. As VentureBeat noted, the latest announcement comes on the heels of a $325 million fundraising round seen three months ago, that time...

Interviews & Exclusives
Digital’s Impact On The Consumer’s Biggest Purchase: Their Home

August 23, 2019
One of the most fertile grounds for disruption in this digital world — ongoing, significant disruption that promises to impact one of the most important engines of the economy — is the world of home selling and buying. And more and more players are trying to gain an edge in that area of commerce and […]

Are Consumers Ready To Buy And Sell Homes Online?

January 18, 2019
Way back in the day (which, in 21st century digital economy terms, probably means a decade or so), smart and important people used to express well-informed skepticism about the prospect...

Zillow’s Slow Roll To A Real Estate Ecosystem

August 15, 2018
Not so long ago, shopping for a new home was a very boot-on-the-ground type of process. If one wanted to idly peruse local real estate listings, there was always the...

HomeLight: Why Buying A House Should Be As Easy As Buying A Toaster

July 11, 2018
The process for buying a toaster oven should not be more transparent or more reliable than the process for buying a house. A toaster oven — even if things go...

Quick Reads
Home Selling Platform Opendoor Seeks To Raise $200M

February 15, 2019
One month after home selling platform Knock raised $400 million in a Series B round, rival Opendoor is reportedly looking for $200 million in funding. The company, which filed documents in Delaware that mentioned a “Series E-2,” is looking for a valuation of $3.7 billion, according to reports. It is reportedly unclear from the paperwork, which has […]

Door Opens For Opendoor’s $400M SoftBank Funding

September 27, 2018
In fundraising news on Thursday (Sept. 27), Opendoor, the home selling startup, said that it has raised $400 million from SoftBank’s Vision Fund. As VentureBeat noted, the latest announcement comes...