Home24 news and trends

IKEA’s New CFO’s Strategy To Compete With Amazon

March 08, 2018
Ikea
Rocket Internet’s Home24 Acquires Online Furniture Competitor
Acquiring // November 11, 2015

Earlier this week, European furniture titan Home24 acquired competitor Fashion For Home in a reportedly all-stock deal. This acquisition removes another obstacle in Home24’s march toward home decor dominance in the European market. Founded by Rocket Internet, Home24 offers designer furniture at reduced prices by...

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IKEA’s New CFO’s Strategy To Compete With Amazon

March 08, 2018
To evolve with changing shopping habits, IKEA has announced plans to keep up with or increase its heavy level of investment in eCommerce and brick-and-mortar efforts. The home furnishings retailer plans to grow its online business to compete with Amazon and add versions of its showrooms geared towards city centers, Reuters reported. Amazon has two […]

Rocket Internet’s Home24 Acquires Online Furniture Competitor

November 11, 2015
Earlier this week, European furniture titan Home24 acquired competitor Fashion For Home in a reportedly all-stock deal. This acquisition removes another obstacle in Home24’s march toward home decor dominance in...