Order has returned to the universe, balance has returned to the force and the world makes sense again. The International House of Pancakes is back, as the experiment of International House of Burgers has come to an end. The restaurant, famous for its breakfasts, flirted...
The restaurant industry today is a study in contradictions. Census data tells us that roughly 44 percent of what consumers spend on food comes from restaurants, rather than groceries for home. Yet NPD reports that 49 percent of all dinners purchased from restaurants are now...
While many QSRs and fast-casual restaurants are working to expand into the breakfast space, and as smaller, independent businesses cater to consumers’ growing appetites for an indulgent weekend brunch, one international player is going the opposite way: International House of Pancakes, aka IHOP, aka …...
IHOP is dead. Long live IHOb. As of this morning (June 6), the news came over the wires and rendered today as “a day that will live in infamy.” It is the day that the International House of Pancakes was no more. Instead, it will IHOb....
July 20, 2018
While it’s unknown if the stunt paid off, IHOP has no regrets about its brief name change to IHOb. IHOP President Darren Rebelez recently revealed the reasons behind the change in an interview, saying the the company has not been as popular serving lunch and dinner, even though it’s open 24/7. “We just didn’t put […]
July 10, 2018
Order has returned to the universe, balance has returned to the force and the world makes sense again. The International House of Pancakes is back, as the experiment of International...
June 06, 2018
IHOP is dead. Long live IHOb. As of this morning (June 6), the news came over the wires and rendered today as “a day that will live in infamy.” It...
