Ikea China news and trends

Apple, Nike Lose Favor With Chinese Consumers

September 14, 2018
China
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Apple, Nike Lose Favor With Chinese Consumers

September 14, 2018
A new survey has found that big retailers like Apple and Nike are losing favor in China, as consumers are showing a preference towards local brands. The report by consultancy firm Prophet on China’s 50 most relevant brands found that Chinese brands now take up 30 of the 50 slots — a significant change from […]