In a market ecosystem where Instagram influencers are a new norm in advertising, and where corporate sponsorships are diversifying throughout the digital ether, businesses’ vast network of strategic B2B partnerships is getting even bigger, and more complex. Negotiating and fulfilling contracts, determining the effectiveness of...
All wars have casualties. And the casualties linger after the clashes stop. This will likely be the case as the U.S./China trade war continues, and after it eventually ends. A new round of tariffs from the President Donald Trump administration gets set to bow next...
July 09, 2024
HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to a Tuesday (July 9) press release. “The technology allows HSN to streamline direct relationships with creators and influencers to build its own network with more visibility,” the release said. “Within […]
August 12, 2019
All wars have casualties. And the casualties linger after the clashes stop. This will likely be the case as the U.S./China trade war continues, and after it eventually ends. A...
