There’s a certain competing psychology behind impulse shopping. Retailers build their storefronts and in-store displays to maximize those opportunities, while consumers are increasingly being reminded how and why to resist the urge to purchase those high-margin items nestled near the checkout lane. Still, retailers tend to have the edge...
The impulse shopper is every retailer and credit card companies’s best friend. But with eCommerce on the rise, online shopping has created savvier shoppers less likely to veer from the list, the Wall Street Journal reported. The Journal observed habits of shoppers in Milwaukee, Wisconsin...
November 26, 2014
The impulse shopper is every retailer and credit card companies’s best friend. But with eCommerce on the rise, online shopping has created savvier shoppers less likely to veer from the list, the Wall Street Journal reported. The Journal observed habits of shoppers in Milwaukee, Wisconsin to see how they executed shopping plans and where they […]
