To achieve relevancy with consumers, brands must exhibit authenticity and a clear mission, although what this looks like can vary from brand to brand. For example, Elie Seidman, former CEO of Tinder and current interim CEO of Fast Growing Trees, explained in a recent interview...
When professional makeup artist, author and the founder of Bobbi Brown Cosmetics, Bobbi Brown, founded her clean beauty makeup brand Jones Road Beauty in 2020, she made it her mission to create products with “the best, most efficacious formulas” and avoided including any ingredients that...
Amazon is launching its Off-to-College store geared toward college students and all of their shopping needs, be it furnishing a dorm room or purchasing class supplies, Amazon said in a release. The store is available on both desktop and the Amazon app, and Amazon teamed...
Calling all social media stars! Amazon wants you to join its new “social influencer” program. Amazon has been recruiting big names from YouTube, Instagram and Facebook and more, said Fortune, to build up a network of internet product spokespersons. Amazon will be selecting candidates based...
June 20, 2019
Amazon is launching its Off-to-College store geared toward college students and all of their shopping needs, be it furnishing a dorm room or purchasing class supplies, Amazon said in a release. The store is available on both desktop and the Amazon app, and Amazon teamed up with Ava Phillippe, daughter of actress Reese Witherspoon, to […]
