Interactive Ads news and trends

YouTube Making TrueView In-Stream Ads More Actionable
Payments Innovation // October 01, 2018

YouTube is enhancing the tools it provides to advertisers by expanding its TrueView in-stream ad format. According to reports, the new in-stream ad format will enable viewers to take actions when viewing the ads instead of just clicking. For instance, YouTube is letting advertisers add...

Instagram Expands Shopping To Instagram Stories
Mobile Commerce // June 12, 2018

Instagram, the Facebook-owned photo-sharing social network, announced Tuesday (June 12) that it is expanding shopping beyond Feed to Instagram Stories. In a press release, the company said that, since Instagram is not only a place of inspiration but a venue for action, it is adding shopping...

Quick Reads
YouTube Making TrueView In-Stream Ads More Actionable

October 01, 2018
YouTube is enhancing the tools it provides to advertisers by expanding its TrueView in-stream ad format. According to reports, the new in-stream ad format will enable viewers to take actions when viewing the ads instead of just clicking. For instance, YouTube is letting advertisers add location elements or forms to the ads so that viewers […]

Instagram Expands Shopping To Instagram Stories

June 12, 2018
Instagram, the Facebook-owned photo-sharing social network, announced Tuesday (June 12) that it is expanding shopping beyond Feed to Instagram Stories. In a press release, the company said that, since Instagram is...