Interactive Advertising Bureau news and trends

30 Seconds To Sales
Retail // April 14, 2016

If this paragraph was a mobile video advertisement, the brand responsible for it would have already used up a significant amount of its allotted time in attempting to appeal to millennials. It sounds like a joke, but it kind of isn’t. A new study shows...

Quick Reads
Trade Associations Sue to Block FTC ‘Click-to-Cancel’ Rule

October 23, 2024
Three trade associations filed a lawsuit Wednesday (Oct. 23), aiming to block the Federal Trade Commission’s (FTC) “click-to-cancel” rule. The suit claims that the rule exceeds the FTC’s authority and is not supported by evidence, Reuters reported Wednesday. The three plaintiffs are the NCTA — The Internet & Television Association, which represents cable and internet […]