As direct-to-consumer (D2C) brands look to drive long-term loyalty in the crowded, highly competitive category, johnnie-O is seeing personalized communications keep shoppers engaged over the long term. In an interview with PYMNTS, John Collins, the brand’s CEO, discussed the risk that D2C brands face when they do not...
March 19, 2024
As direct-to-consumer (D2C) brands look to drive long-term loyalty in the crowded, highly competitive category, johnnie-O is seeing personalized communications keep shoppers engaged over the long term. In an interview with PYMNTS, John Collins, the brand’s CEO, discussed the risk that D2C brands face when they do not segment their messaging. “We really want to make sure that […]
