As prices rise, restaurant chains are taking very different approaches to their rewards programs. While some brands are pulling back their rewards to avoid further diminishing their margins on top of the price increases they are already forced to absorb to remain competitive, other brands...
As restaurants compete for consumers’ loyalty, many are looking beyond the typical earn-and-burn rewards programs. For instance, Starbucks, the largest restaurant company in the world, announced earlier this year the incorporation of non-fungible tokens (NFTs) into its loyalty offerings, and now it appears that other...
As restaurants try to prevent inflation-concerned consumers from trading down, many brands are becoming more aggressive in their rewards and deal offers in an effort to keep diners coming back. “With some of the macroeconomic trends ahead, I think it would make sense if rewards...
Consumers are more concerned about the planet than ever before, and many are looking to spend their money in ways that align with their values. For food, this means buying plant-based products and opting to purchase foods that may otherwise have gone to waste, but...
