Kit Ulrich news and trends

LTK Begins Video-First Transformation of Platform for Creators, Businesses
Social Commerce // July 24, 2024

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...

LTK Adds Community Engagement Features to Creator Commerce Platform
Social Commerce // March 26, 2024

LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when creators say that they’re less confident they can reach their community on social media, LTK said in a Tuesday (March...

The Role Creators Will Play in 2024 
Social Commerce // January 25, 2024

Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...

LTK’s Ulrich on How Payments and AI Turn Creators Into Shoppable Stores
Social Commerce // October 30, 2023

Creators wield significant influence in commerce — when they recommend products, they inspire and shape their followers’ choices. But the journey from inspiration to purchase is often encumbered by multiple steps like social media scrolling, product searching, link hunting, and price comparisons. This can discourage...

Quick Reads
LTK Adds New Customization Features to Automatic Direct Message Tool

August 20, 2024
LTK has added new customization features and access to weekly payouts to its Creator Commerce platform. The new customization features allow the users of LTK DM, the platform’s automatic direct message tool for LTK Creators, to personalize up to 10 trigger words per Instagram post along with the direct messages the members of their community […]

LTK Begins Video-First Transformation of Platform for Creators, Businesses

July 24, 2024
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen...

LTK Adds Community Engagement Features to Creator Commerce Platform

March 26, 2024
LTK has added Shopper Profiles, Comments and Subscribe to its Creator Commerce platform. These new features are designed to foster community engagement at a time when creators say that they’re less...