In a move that bolsters the eCommerce retailer’s cosmetics business, Lady Gaga plans to roll out a line of beauty items that will be exclusively sold on Amazon. The Haus Laboratories brand will debut in the fall for consumers in countries such as the United...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and...
That’s a difficult question to accurately gauge, but saying that a Super Bowl halftime show performance is both a tremendous opportunity for the artist and America’s highest profile sporting event is certainly not an exaggeration (provided the artists don’t embarrass themselves). And due to Lady...
While Elton John and Lady Gaga are both known for fashion choices that border on the outrageous — there are few people in the world who have ever worn a meat dress after all — their new collaborative line at Macy’s, “Love Bravery,” is designed...
July 10, 2019
In a move that bolsters the eCommerce retailer’s cosmetics business, Lady Gaga plans to roll out a line of beauty items that will be exclusively sold on Amazon. The Haus Laboratories brand will debut in the fall for consumers in countries such as the United States, Japan and Germany, Reuters reported. The pop star reportedly […]
December 09, 2014
Bye-bye soda pop firms, good riddance car companies. The biggest backers of music acts in the U.S. are now card brands and major banks, according to a new report from...
