Lingerie news and trends

Wexner To Sell Majority Stake In Victoria’s Secret
Retail // February 20, 2020

As more shoppers moved to eCommerce, L Brands CEO Les Wexner wagered on opening more brick-and-mortar locations. Wexner has staunchly supported malls and believes that shoppers’ fixation with phones will subside. But on Thursday (Feb. 20), The Wall Street Journal reported that Wexner plans to...

Adore Me: Giving Lingerie A High-Tech Touch
Retail // February 20, 2020

While Victoria’s Secret struggles as the lingerie industry goes increasingly omnichannel, a hyper customer focus and an obsession with tech has helped AdoreMe build a solid eCommerce presence, along with a cautious brick-and-mortar play. Chief Technology Officer Bogdan Lukaciu tells PYMNTS how the brand has...

Victoria’s Secret Sale Explored As CEO Could Step Down
Retail // January 29, 2020

After almost six decades as chief executive, L Brands CEO Leslie Wexner is reportedly in talks to leave his position as head of his retail empire. As the longest-serving chief executive of an S&P 500 firm, Wexner molded Victoria’s Secret, The Limited and Abercrombie &...

Using Data Tech To Create A Modern Lingerie Marketplace 
Retail // September 18, 2019

For American women, there is plenty of friction built into the process of purchasing lingerie. Cost, sizing, styling, access and lack of consistency in the products are among the ranking complaints. Perhaps unsurprisingly, a veritable legion of DTC brands and startup shops have sprung up in...

Interviews & Exclusives
Adore Me: Giving Lingerie A High-Tech Touch

February 20, 2020
While Victoria’s Secret struggles as the lingerie industry goes increasingly omnichannel, a hyper customer focus and an obsession with tech has helped AdoreMe build a solid eCommerce presence, along with a cautious brick-and-mortar play. Chief Technology Officer Bogdan Lukaciu tells PYMNTS how the brand has worked to achieve low cart abandonment and high conversion rates, while remaining unseduced by VC charm.

Quick Reads
Wexner To Sell Majority Stake In Victoria’s Secret

February 20, 2020
As more shoppers moved to eCommerce, L Brands CEO Les Wexner wagered on opening more brick-and-mortar locations. Wexner has staunchly supported malls and believes that shoppers’ fixation with phones will subside. But on Thursday (Feb. 20), The Wall Street Journal reported that Wexner plans to sell a controlling stake in Victoria’s Secret and will step […]

Victoria’s Secret Sale Explored As CEO Could Step Down

January 29, 2020
After almost six decades as chief executive, L Brands CEO Leslie Wexner is reportedly in talks to leave his position as head of his retail empire. As the longest-serving chief...

Tim Armstrong Backs DTC Lingerie Co ThirdLove In $55M Fundraise

February 26, 2019
A direct-to-consumer lingerie startup has raised $55 million in a funding round that includes investors like the former AOL CEO Tim Armstrong and broadcaster Katie Couric, according to reports. “ThirdLove is...

Target Lingerie, Sleepwear Market This Spring

February 25, 2019
Victoria’s Secret is facing new competition, this time from Target, which is gearing up to enter the lingerie and sleepwear market. According to a report in CNBC, Target will launch...