Technologies such as beacons and geo-fencing have essentially made discount hunting a two-way-street: Shoppers can seek out retail deals, while retailers themselves can simultaneously reach out to specific consumers with those offers. In that sense, the importance of location for retailers has expanded exponentially —...
December 31, 2015
Location-based mobile shopping apps, much like the devices they rely on to reach consumers wherever they shop, have been becoming increasingly ubiquitous over the past few years. As technology has improved and targeting has become more sophisticated, retailers have struggled to create compelling user experiences that drive actual sales. A new app from ShopAdvisor promises […]