Brands are always seeking innovative ways to enhance customer loyalty and streamline rewards redemption, recognizing that a seamless and engaging experience is crucial for retention. By integrating partnerships and leveraging technology, companies are creating dynamic ecosystems that encourage frequent engagement and deeper connections with their...
Delivery services saved restaurants during the pandemic, and it’s a habit that has proven its staying power as seen in the continued success of Instacart, Door Dash, Uber Eats and a host of local options. “But what people really want,” Rewards Network CEO Ed Eger...
For Best Buy CEO Corie Barry, elevating the customer experience is paramount. Despite recent challenges in the home theater, gaming and appliances categories, Barry is steering the company toward a more personalized and engaging shopping journey. “We are focused on sharpening our customer experiences,” Barry said...
In a pivotal moment for Foot Locker, the company’s second-quarter results point to the early success of its ambitious Lace Up Plan, which comprises initiatives to enhance its digital business, store experience, loyalty programs and brand building. With a 2.6% increase in comparable sales, surpassing...
June 17, 2024
With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win their affinity have the opportunity to create longer-term, more valuable relationships. In an interview with PYMNTS, psychologist and retail consultant Paco Underhill, New York Times best-selling author of “Why We […]
May 22, 2024
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so,...
March 25, 2024
Generation Z consumers, those often digitally savvy 18- to 25-year-olds, have emerged as an important target market for financial institutions (FIs) seeking to expand their customer base. One way FIs...
December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of...
October 10, 2024
Value is the key to gaining share in the quick-service restaurant (QSR) space in today’s macroeconomic environment, Domino’s executives said Thursday (Oct. 10). The pizza company gained share over the past year by offering “more for less” together with rewards that keep customers coming back, Domino’s CEO Russell Weiner said Thursday during the company’s quarterly […]
June 12, 2024
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections...
April 04, 2024
Mastercard has added new cardholder benefits that include offers from health and wellness, travel and lifestyle brands. The new offerings include benefits for consumer cardholders and small business cardholders, the company...
February 27, 2024
Marriott International’s loyalty program, Marriott Bonvoy, is now enabling members to redeem points to see a concert on Taylor Swift’s The Eras Tour. Eligible members can also enter a sweepstakes...
